Our values reflect those of a business started by a band of adventure seekers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.
For us, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
Staying true to our core values during thirty-plus years in business has helped us create a company we’re proud to run and work for. And our focus on making the best products possible has brought us success.
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Discover the recent updates and product ranges from our team
- Why you should surf in the spectacular ocean waters - The stronger the waves the more alive you feel. Experience nature’s power and adrenaline in one of the most spectacular countries in the world.
- We take on five of the coldest adventure destinations - If you’re up for a little adventure this winter, you’ll find it in some of the most extreme climates on Earth. See what places our chief writer visited.